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The fine print...

In many companies, vector artwork for the logo and other elements are often available in the Marketing or Advertising department, since vector artwork is a necessary component of print advertising.




Tools & Tips

What do you need to get great logo gear?
You need great art. We can work with or convert
almost any file type. Here's a guide to get us started.
If you don't have art already, don't feel bad. We can design something for you!

Art Requirements

Download the PDF file: Art-Requirement_50.pdf

To create exceptional Logo Gear, we have clean vector or line art. Bitmap graphics such as JPEGs, TIFFs, BMPs, etc. are not acceptable. Images taken from websites are not acceptable since they are low resolution bitmap graphics.

What's the difference between vector or line art, and bitmap graphics?

Vector or Line Art (such as EPS, Illustrator (.ai) or Corel draw ).cdr) files) are defined by mathematical equations rather tha pixels, so they always appear at the highest resolution. they are scalable, which means that they can be increased or decreased in size and their lines will remain crisp and sharp. Vector graphics are used most often for print artwork. Vector files end in either a .eps, an .ai, or .crd format. EPS and PDF format files are capable of containing both line art and bitmap graphics. If you are unsure as to what kind of artwork a file may contain, please send it to us and we will let you know if it is acceptable.

Bitmap Graphics (such as TIFFs, GIFs, BMPs, and JPEGs) are composed of little squares called pixels. When you enlarge these images, the software must guess where to put the extra pixels necessary to make it larger. The result is often an image that is slightly "fuzzy" and difficult to engrave. Bitmap images are used most often in web design and screen-based artwork. Bitmap graphics susally end in .bmp, .jpg, .gif, and .tif. Use of bitmap graphics to create engraved awards will result in an unacceptable blurry image.

An example:

This enlargement of a vector image shows how the lines remain straight and crisp at any size. This enlargement of a bitmap image clearly shows how a bitmap image is made up of little blocks.